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In 1945, Pierre Balmain opens its couture house in Paris. He, then imposes a certain image of the active, elegant and sparkling women, with a touch of easiness. The "Jolie Madame" style is imposed in 1956 Since then the house of Balmain distributes in all world its prestigious collections. The historic heart of the brand remains in Paris. Balmain Paris is a unique concept of elegance, a clientele comprising royal houses and movie stars and as a criterion for fashion, acknowledged by the whole world.