Eylure Hair Extensions

The brand was created in the late 1940’s by two brothers, David and Eric Aylott, renowned make-up artists to the film industry. The brothers created the product, the modern false eyelash, to answer a lack of effective cosmetic enhancement in the industry. Spotting the opportunity for the wider public, the Aylotts created a brand around their invention and called it ‘Eylure’ from ‘Eye Allure’. The brand, still the market leader, celebrated 60 years at the forefront of lash enhancement in 2008.